Strategy is about making informed choices, balancing a visionary outlook on the future with a clear understanding of the past. It’s not just about knowing what to pursue but also what to avoid. While it may seem like a periodic event, strategy is, in fact, a dynamic and ongoing process of navigating complex, uncharted, and meaningful challenges. Think of me as your most conscious and candid advisor—your trusted partner guiding legacy businesses, entrepreneurs, and disruptive innovators through every growth phase.
I apply a straightforward, human-centered, and practical strategy framework, working closely with those who seek to fully express their values. My expertise focuses exclusively on brand strategy, supported by key disciplines such as art direction, visual identity, digital narrative, and propelled by innovative practices.
These are some of my former clients.
Who am I?
With over 15 years of experience in brand strategy and innovation, I’m here to transform how you approach brand building. I'm Gianfranco Peña, your trusted partner in crafting brands with purpose and distinction. Together, we’ll design a compelling narrative that not only amplifies your business but sets it apart. From aligning your vision with strategic insights to equipping your team for success, I provide a clear roadmap for execution and long-term impact. I'll guide you through every phase—ensuring your brand doesn’t just launch but thrives with precision and purpose.
No strings attached 💼
A freelance lead strategist by your side is the best way to get the next step for your company, It's not just about effectiveness but also about impartiality in problem analysis. These are the main fields in which my work unfolds.
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In this world, perspective can significantly influence your future actions. Let me assess your digital capabilities and guide you in integrating them into a solid plan for your company or brand. Ideal for startups and forward-thinking companies ready to take the next step.
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Branding isn't just a logo; it's an interactive experience designed to build loyalty. If you're creating a new service or product, now is the ideal time to craft a well-designed brand that reflects your features, values, and goals. Let me assist you in this mission.
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Innovation reinvents without blinders. Brand innovation leverages your key features, making precise improvements to your communication channels. I can collaborate with you to create branded experiences that enhance behavior and business performance.
Want to work together? Explore my dedicated consulting services.🤝
Carefully built services to face modern communication problems from any brand out there.
My personalized consulting work transforms your vision into reality, offering comprehensive support from execution to publication. I guide you in adopting a perspective, selecting the right tools, training the appropriate team, and devising detailed plans for successful implementation. Furthermore, I'll be by your side during your post-activation moment, overseeing the entire process.
In case you need more information, don't forget to check the FAQ (Frequently Asked Questions) section.
BRAND TERAPHY
BRAND STRATEGY
It all starts with an idea — whether launching a business, turning a hobby into more, or sharing a creative project. Your online storytelling is crucial, shaping outcomes in various fields.
Feeling a bit unsure about where to start? Book a Free Initial Meeting.
Eager to dive into the captivating world of branding?
Explore my publications and join the discussion!
